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Everest ETGWR2 71″ Two Section Undercounter Refrigerator w/ 2 Sliding Glass Doors, 22 cu. ft.

SKU: EVR- ETGWR2
$3,857.00
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Everest ETR1 35″ One Section Undercounter Refrigerator w/ 1 Door, 9 cu. ft.

SKU: EVR-ETR1
$2,106.00
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Everest ETR1-24 35″ One Section Undercounter Refrigerator w/ 1 Door, 6 cu. ft.

SKU: EVR-ETR1-24
$2,106.00
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Everest ETR2 47″ Two Section Undercounter Refrigerator w/ 2 Doors, 13 cu. ft.

SKU: EVR-ETR2
$2,918.00
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Everest ETR2-24 47″ Two Section Undercounter Refrigerator w/ 2 Doors, 9 cu. ft.

SKU: EVR-ETR2-24
$2,918.00
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Everest ETR3 71″ Three Section Undercounter Refrigerator w/ 3 Doors, 22 cu. ft.

SKU: EVR-ETR3
$3,608.00
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Everest ETRF2 59″ Undercounter/Worktop Dual Temperature Refrigerator/Freezer w/ 2 Doors

SKU: EVR-ETRF2
$3,733.00
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Everest ETRF3 71″ Undercounter/Worktop Refrigerator Freezer w/ 3 Doors, 14 (R) – 9 (F) cu. ft.

SKU: EVR-ETRF3
$4,423.00
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Everest ETWF2 59″ 2-Section Undercounter/Worktop Freezer w/ 2 Doors, 18 cu. ft.

SKU: EVR-ETWF2
$3,744.00
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Everest ETWR2 59″ Two Section Undercounter Refrigerator w/ 2 Doors, 18 cu. ft.

SKU: EVR-ETWR2
$3,317.00
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Everest Refrigeration EBF2-LAB 54″ Two Section Medical Freezer w/ 2 Solid Full Doors, 33.0 cu. ft.

SKU: EVR-EBF2-LAB
$9,729.00
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Everest Refrigeration EBGR2-LAB 54″ Medical Refrigerator w/ 2 Glass Full Doors, 33.0 Cu.Ft.

SKU: EVR-EBGR2-LAB
$8,333.00
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Everest Refrigeration EBGWR1-LAB 29″ Medical Refrigerator w/ 1 Glass Full Door, 23.0 cu. ft.

SKU: EVR-EBGWR1-LAB
$5,921.00
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Everest Refrigeration EBR2-LAB 54″ Medical Refrigerator w/ 2 Solid Full Doors, 33.0 cu. ft.

SKU: EVR-EBR2-LAB
$7,570.00
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Everest Refrigeration EBWF1-LAB 29″ One Section Medical Freezer w/ 1 Solid Full Door, 23 cu. ft.

SKU: EVR-EBWF1-LAB
$6,060.00
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Everest Refrigeration EBWR1-LAB 29″ Medical Refrigerator w/ 1 Solid Full Door, 23.0 cu. ft.

SKU: EVR-EBWR1-LAB
$5,586.00
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Everest Refrigeration EDA1-S Dry Aging & Thawing Cabinet with One-Section (1) Glass Hinged Self-Closing Field Reversible Door, (3) Stainless Steel Shelves 3/4hp 115v/60/1ph

SKU: EVR-EDA1-S
$4,744.00
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Everest Refrigeration EMGF23B 29″ One Section Glass Door Freezer Merchandiser in Black, 23.0 cu. ft.

SKU: EVR-EMGF23B
$5,145.00
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Everest Refrigeration EMGF36B 41″ Two Section Glass Door Freezer Merchandiser in Black, 36.0 cu. ft.

SKU: EVR-EMGF36B
$6,366.00
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Everest Refrigeration EMGF48B 54″ Two Section Glass Door Freezer Merchandiser in Black, 48.0 cu. ft.

SKU: EVR-EMGF48B
$7,042.00
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.